When you first start in business it’s easy to want to offer everything to everybody. Photo prints, metal prints, canvas, mounted prints, small albums, large albums, stands….you name it, I’ve offered it. When one thing wasn’t selling, I’d exchange it for something else – it was a constant guessing game, much like tossing spaghetti at the wall and seeing what noodles stick.

But, I’ve been in business long enough now that I’ve learned I need to listen to you and trust in my own gut. Listening. That’s the key. Mid-2016 I sent out a survey to past and potential clients and heard loud and clear that you value photo albums over wall-art, and that you love clean, classic pieces. Interestingly enough, that’s exactly what I value too (see, I knew we were a match!). So, at the end of last year I re-evaluated every photo product I was offering and scrapped most of them.

The new product line up is minimalist, classic, and has passed my incredibly high quality standards. Every product I offer is printed in Canada and is made with love by Canadian craftsman.

Since you told me albums are where it’s at, I commenced a search high and low for an album that was not only museum quality, but also gorgeous (I also did one better and made sure it smelled good too!).

Introducing the Heirloom Album.

This is an album you’re going to be proud to have on your coffee table, not only this year, but 20 years from now too as it’s never going to go out of style. It’s a 10×10″, thick page album wrapped in distressed Italian leather that you’re going to want to run your hands over at every chance you get. Each page features your newborn or family photos printed in rich colour on matte fine art pages. The pages also lay flat so that your images can be seen without a gutter interrupting the flow.

 

The Heirloom album joins the Fiddle Leaf album family right along side the Storybook Album.

Want to see the Heirloom album for yourself? Send me a note and we can chat about how we’ll capture the essence of your family in photos, and then display it in this exquisite album for you to pass down to your children.

The Heirloom album is available for purchase after your newborn or family photo session either a-la-carte or as part of a digital collection.